Message Development

We follow these overall principles in message development and delivery:

• 'Know what you say', not 'Say what you know'.
• Don’t talk to yourself. Speak to your audience.
• People who make complexity simple are regarded as smart. People who make simplicity complex are ignored.
• Spokespeople should deliver the messages in their own voice, not sound like a corporate 'shill'.
• Prioritise what you say – then repeat, repeat, repeat.

We help companies write messages they want to communicate internally or externally, based on the Message House Architecture®. Please download our Message House Architecture here.