Blog Archive

Here’s a short list of the most popular posts from Andy’s blog, Creative Streak. We also have an extensive archive of communications materials, charts and graphs, methodologies, and processes. If you don’t see something below, please write us here.

Definitions

Definitions of creativity
The difference between creativity and strategy – the hour-glass figure, part 1
Creativity v. strategy - the hour-glass figure, part 2
Definitions - creative thinking v. strategic thinking
Definition – an idea, and the 90-10 rule
Re-Cap - creative thinking v. strategic thinking
Definitions - goal, strategy, tactic, issue
Definition - analytical thinking

Creativity

Seven steps to creativity
The proper utensils of creativity: the 7 I's
Left brain or right brain? (or, The Stroop Effect)
Favourite books on creativity, brainstorming and innovation
Characteristics of the creative person

Strategic Thought

How information becomes an idea - The Information Chain
Asking questions to boost creativity
Asking questions, part 1 - a questioning strategy
Asking questions, part 2 - questioning styles
Asking questions, part 3 - listening
How to listen more effectively - 4 tips
Universal values

Preferred Tools

The categories of questions
SWOT analysis, instructions
SWOT Analysis, part 2
Force field analysis, instructions
The six essential questions of communications planning
SMART objectives
Target audience universe – also, New and Old Models of Communications
Levels of problem knowledge – also, current to desired mindset

Brainstorming

Why you should use a creative briefs - pointers and tips
Ten rules for a successful brainstorm
Do you need a brainstorm facilitator?
Brainstorming in a flash
Solo creativity, part 1
Solo creativity, part 2
Creating the right brainstorm atmosphere
Do I have a brainstorm, or not?
How to develop a brainstorm agenda

Presentation Skills

Presenting standing up or sitting down
Tips to improve preso skills when sitting down

Events

Planning successful conferences, part 1 - pre-planning
Planning successful conferences, part 2 - implementation
Planning successful conferences, part 3 - on-site management
Planning successful conferences, part 4 - conclusion, follow-up