Philosophy

• Tailored - Based on the most current communications methodologies and research available, our curricula is always tailored to your organisation, market or industry. We never teach the exact same course twice in the same way.
• Practical - Your participants can implement the principles and tactics once they’re back in the office situation. We know you can because we use the principles ourselves.
• Interactive - Our workshops are equal parts disciplined, informal, conversational and stimulating. Above all, they are interactive, with participants actively involved with either individual or team exercises.
• Experiential - Our training begins with the basics or principles of the topic, then expands to involve participants in solving real or realistic communications situations based on those principles.
• Challenging - Engaging and provocative, our workshops test the status quo. If it only reinforces what you already know, then it’s not training, is it?
• Evaluative - We follow Kirkpatrick’s Model for Summative Evaluation, measuring: 1) the reaction of the workshop attendees, 2) the resulting increase in knowledge or capability, 3) the extent of behaviour changes or work place improvements, and 4) the effects on the business or environment.
• Fun and Memorable - If training is boring, no one learns. If no one learns, it’s a waste of people, time and money.